NFRA honored several food retailers around the country for their recent merchandising and marketing efforts.
The National Frozen & Refrigerated Foods Association (NFRA) has named the winners of its latest Golden Penguin Awards. Grocers from around the country, including independent, family-run and corporate-owned stores, were honored for their efforts during June Dairy Month and for NFRA’s Summer Favorites ice cream and novelties promotions. CPGs were honored as well.
Winners were named across several categories, such as community involvement, in-store displays, in-store events and marketing campaigns by manufacturers, retailers and private brands. Effective social media campaigns were also recognized.
NFRA also bestowed 16 silver distinctions for June Dairy Month and 31 silver awards for the Summer Favorites campaign. The full list of winners is available online.
Harrisburg, Pa.-based NFRA will celebrate the Golden Penguin Award recipients during the organization’s annual convention that runs Oct. 15-18 in Orlando, Fla. The highest scoring entry in each of the overall marketing campaign categories will be revealed as Top Marketers during the awards luncheon.
In addition to the Golden Penguins handed out for summer initiatives, NFRA fields a Golden Penguin competition for Frozen Foods Month in March.