Perimeter

New York, N.Y. -- The EFFIE Awards, which recognize effective advertising and marketing campaigns, presented its slate of winning client and agency partners at a ceremony held last week here.

NEW YORK -- According to double-blind taste tests conducted in 10 locations across the country by Meyers Research Center for the Private Label Manufacturers Association (PLMA), consumers by a 51-percent-to-49-percent say the prefer the taste of private label items over their national brand counterparts in 12 popular categories.

WILMINGTON, Del. --Timed to coincide with the release of the Fantastic Four's first movie in July, a collaboration between the Produce for Better Health Foundation and Wal-Mart Stores hopes to find families flying the produce departments at over 1,700 Wal-Mart Supercenters and Neighborhood Markets on June 25 from 11 a.m. to 5 p.m. to "Build a Fantastic You with 5 A Day The Color Way."

ALBANY, N.Y. -- Kroger led all retail banners last year in frequency and page participation of co-marketing promotions with CPG companies, according to a new white paper from marketing information company Marx Promotion Intelligence/TNS Media Intelligence.

Newark, Del. -- The Produce Marketing Association has called on the U.S. Food and Drug Administration to delay by one year its nutrition value changes for the voluntary produce nutrition labeling program, to provide the industry more time to conduct its own research.

OAKLAND, Calif. -- One Oakland grocery shopper has lost four dress sizes, simply by incorporating trips to a new store here, Food Farm'acy, into her weekly routine. Others consumers have lowered their blood pressure, boosted their energy, strengthened their immune systems, and boosted their energy.

CORAL GABLES, Fla. -- Fresh Del Monte Produce Inc. said that it is fully cooperating with an antitrust investigation underway across the pond.

GARDINER, Maine -- Associated Grocers of Maine, the biggest private employer here, said last week that it would proceed with a $5 million expansion of its warehouse, according to published reports.