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Henny Penny, USA Direct Launch New Website For Distributors
YORK, Pa. - USA Direct, Inc. and Henny Penny Corp. have launched a custom branded marketing center which enables the equipment manufacturer's and marketer's distributors to create professional direct mail programs without an in-house marketing department or an expensive agency. -
Atkins Nutritionals Initiates Layoffs, Hires Turnaround Agency
NEW YORK - In what appears to be more evidence that the low carbohydrate diet trend is cooling, Atkins Nutritionals Inc. is laying off workers. The company also announced on Monday it has hired crisis management firm AlixPartners LLC to help with its finances and the management of its supply chain.