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Henny Penny, USA Direct Launch New Website For Distributors

YORK, Pa. - USA Direct, Inc. and Henny Penny Corp. have launched a custom branded marketing center which enables the equipment manufacturer's and marketer's distributors to create professional direct mail programs without an in-house marketing department or an expensive agency.

Site users to the new site can access an array of pre-designed, editable postcards, letter packages, and self-mailers, as well as a variety of mail package templates that can be customized to meet specific marketing challenges. The site also includes mailing list tools, job costing and production planning solutions.

Henny Penny's Greg Roth, s.v.p. of sales and marketing, said: "We have 47 distributors in North America and 78 international distributors. MailNOW has helped us organize and centralize our marketing and is saving us an enormous amount of time. Henny Penny MailNOW has everything they need, including the flexibility to edit packages to meet their local marketing goals. And with USA Direct providing printing and mailing services, we are in the mail fast."

In addition to providing printing and mailing support, USA Direct also hosts the new site, which is marketed and licensed by the NOW Technology Group, a Baltimore-based provider of online workflow solutions for direct marketing and print-on demand.

Headquartered in Eaton, Ohio, Henny Penny makes commercial foodservice equipment such as fryers and blast chillers.
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