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Retailers View Coupons as 'New Weapon,' Says PMA Coupon Council
NEW YORK - Coinciding with the seventh annual National Coupon Month (September), the Promotion Marketing Association (PMA) Coupon Council released 2003 coupon distribution and usage data that showed manufacturers offered more than $250 billion in coupons in 2003, resulting in $3 billion in consumer savings. -
Forrester Research Finds No Overall Leader in Retail Price Optimization
CAMBRIDGE, Mass. - Although an increasing number of retailers are adopting price optimization solutions, and these tools are evolving from standalone solutions to those integrated with supply chain offerings, a Forrester study revealed that pricing optimization is still an emerging, fragmented market, with no leader across all pricing functions.