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12/13/2021

Sprouts Farmers Market Adds New Own Brand, Exclusives for December

Food retailer is adding 10 items to its collection this month, with 2 from its own brands
Zachary Russell
Associate Editor, Store Brands
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Sprouts Adds New Own Brand, Exclusives for December
Ideal for stocking stuffers, Sprouts' Chocolate Reindeer are made with white, milk and dark Belgian chocolate.

Continuing its “Find a New Favorite” campaign, Sprouts Farmers Market is adding 10 new exclusive products to its collection this month, including plant-based and holiday items. 

The new assortment follows a 16 own brand item fall collection, and comes as private brands are a growing portion of the chain’s sales. Each month, Sprouts shoppers wanting to explore new products can look for the “Find a New Favorite” icon throughout their neighborhood Sprouts to discover the latest foods and supplements the chain has to offer. 

The 10 new, all-exclusive items include the following. 

Plant-Powered Picks:

  • Big Mountain Lion’s Mane Mushroom Crumble: This plant-based crumble is made with a blend of lion’s mane, portobello and shiitake mushrooms for an easy and healthy meal addition.
  • Sana Grain-Free Frozen Burritos: Filled with plant-based protein and wrapped inside a coconut flour tortilla, these heat-and-eat burritos are Paleo-friendly, gluten-free and contain nutrient-rich ingredients.
  • Violife Plant-Based Cheeses: This Vegan cheese comes in two flavors, a Mediterranean-style cheese alternative and a smoked gouda cheese alternative.
  • Miyoko’s Organic Liquid Vegan Pizza Mozzarella: This mozzarella alternative is a brand-new liquid form vegan cheese made of cultured cashew milk designed for pizzas.

Holiday Goodness:

  • Freybe Old Fashioned Holiday Ham: The holidays get a healthy makeover with this ham free from artificial preservatives.
  • Ready-to-decorate Gingerbread House Kits: These festive gingerbread houses come complete with everything needed. Sprouts is the latest chain to sell own brand gingerbread kits.
  • Belgian Chocolate Reindeer and Santa: These sweet Santa and reindeer are made with white, milk and dark Belgian chocolate that make an ideal stocking stuffer.
  • Sliced Brioche Breads: This brioche bread is made with simple ingredients and comes in All Butter and Cinnamon Raisin flavors. 

Our Brands, Only at Sprouts

  • Sprouts Probiotics: Designed for optimal potency, each probiotic is fortified with billions of healthy bacteria to improve digestion and overall immune health.
  • Sprouts Grain-free Bites: These bites are a protein-rich snack that come in flavors like Apple & Cinnamon, Banana Nut Butter, Blueberry & Vanilla, and Coconut & Chocolate.

Phoenix-based Sprouts Farmers Market, which employs about 35,000 associates and operates more than 360 stores in 23 states nationwide, is No. 48 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in North America.

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