Whole Foods CEO Details Plan to Build Network of Organic Farms
AUSTIN, Tex. -- Whole Foods c.e.o. John Mackey is apparently putting his company's money where its marketing mouth has been for some time. In a letter to author and sometime Whole Foods critic Michael Pollan, Mackey last week outlined a series of new initiatives the chain will take that includes major investments in building up a network of animal-compassionate small-scale farms, purchasing more food locally, setting up a loan program for small farmers, opening parking lots up to local farmers markets, and fostering consumer education about local food options.