Preferabli Expands Curation Team
Preferabli, an AI-driven, B2BC product discovery and recommendation software provider for wine, spirits and food, has a new specialist in the house. The New York-based company has hired Matthew Rose as a cheese curation analyst.
Rose joins Preferabli from Fairfield Cheese Co. in Fairfield, Conn., where he was lead cheesemonger. He holds dual accreditation as an American Cheese Society Certified Cheese Professional (ACS CCP) and an ACS Certified Cheese Sensory Evaluator. Those designations reflect his understanding of the cheese industry and his skill in assessing, handing and serving cheeses.
“Matthew brings a layer of expertise to the enterprise that will accelerate our solutions for specialty cheese in the way we’ve been known for in wine, spirits and food. As with wine, cheese can be overwhelming to consumers since relatively few are known to them. Our software supports businesses to help their consumers find what they will love,” said Pam Dillon, co-founder of Preferabli, who helped lead a wine, spirits and cheese tasting at Progressive Grocer’s recent GroceryTech event in Dallas.
Rose, for his part, said he is looking forward to sharing his expertise in a new way. “I am delighted to join the Preferabli team to help expand the only platform that provides a personalized tasting experience in cheese for consumers. Preferabli offers me a chance to bring together my experience and knowledge to connect customers with all of the incredible and diverse cheeses available today," he declared.
Cheese represents a growing segment for the platform, which is powered by unique “Sensorial AI” technology. In May, Preferabli announced that it expanded its discovery and recommendation servicers beyond wine and spirits into cheese for the first time. Retailers use the software to enhance sales across all cheese styles and suggest pairings for specific cheeses and adult beverages.
