Creative Choice Award honorees will receive national recognition at The NGA Show, scheduled for Feb. 26-28 at the Caesars Forum Convention Center, in Las Vegas.
The National Grocers Association (NGA), the trade association representing the independent supermarket industry, in partnership with sponsoring partners The Kellogg Co. and Unilever, have revealed the winners of the annual Creative Choice Awards, a program that recognizes excellence in grocers’ marketing and merchandising programs.
Award honorees will receive national recognition at The NGA Show, scheduled for Feb. 26-28 at the Caesars Forum Convention Center, in Las Vegas. The winning campaigns will be spotlighted during the Snack and See: Creative Choice Awards session on Sunday, Feb. 26.
Judged by a panel of industry experts and trade press members, entries were accepted in eight categories in which one winner and at least one honorable mention were selected. The judges determined category winners according to the creativity, clarity, innovation and effectiveness of each entry. They also chose two special recognition award winners. NGA received a total of nearly 400 award submissions.
“Independent community grocers continue to raise the bar in the creative ways they engage with their customers,” said Laura Strange, SVP of communications and external affairs at Washington, D.C.-based NGA. “Independents are truly the industry’s most innovative marketers, as they create campaigns that not only resonate with consumers, but [also] celebrate their roles in their respective communities.”
From the category winners, one Outstanding Marketer and one Outstanding Merchandiser will be voted on by the independent supermarket community. The online voting process is open now through Feb. 27.
Industry expert Meg Major, formerly a Progressive Grocer editor and content developer for many years, will return as host of the awards presentation and moderator of the winners’ panel discussion at the 2023 NGA Show on Sunday, Feb. 26. In the course of her distinguished career, Major developed and nurtured PG’s Top Women in Grocery awards program. She’s currently the director of industry relations at Chicago-based NielsenIQ.