Following successful launches in 12 other major U.S. cities, Too Good To Go is now available in the greater Los Angeles area to help residents save money on surplus food. The free mobile app saves consumers one-third of the retail price for meals and groceries.
The Too Good To Go app connects users with grocery stores, restaurants, bakeries, cafes and more, so that excess food doesn't go to waste. App users can browse, reserve and pay for a Surprise Bag on the app. Then, they go to the store during the pick-up window to collect their surprise.
[Read more: “Longo’s to Offer ‘Surprise Bags’ to Combat Food Waste”]
The content of each Surprise Bag purchased through the Too Good To Go app varies and users can expect to get a range of products, always at one-third of the retail value. Depending on the store chosen, the bags can contain anything from fresh produce or pantry items to ready-to-eat foods.
Presenting an ideal alternative for businesses with surplus food, the marketplace app helps its partners contact more users, find a new showcase for their products, reduce their losses, optimize their resources, and play an important role in the food rescue ecosystem.
Founded in 2016, the certified B-Corp company has already saved over 164 million meals across 17 countries, which is the equivalent to 361-plus million pounds of food.
"In a reality where food prices are a huge challenge for people, Too Good To Go offers a meaningful and sustainable alternative to get delicious food at accessible prices all while slowing global warming through the reduction of food waste, which accounts for 10% of all GHG emissions globally," said Chris MacAulay, U.S. managing director.
Following its launch in Los Angeles, Copenhagen-based Too Good To Go has further plans to expand to other major U.S. cities.