"Kroger is excited to partner with Ocado – one of the most innovative, advanced companies in the world – to redefine the grocery shopping experience for customers along the East Coast," said Rodney McMullen, Kroger's chairman and CEO. "We are incredibly excited to introduce customer fulfillment centers in this region to deliver on our Restock Kroger vision to serve America through food inspiration and uplift."
Kroger has committed to building 20 customer fulfillment centers that are powered by Ocado to accelerate its ability to provide customers with anything, anytime and anywhere. The facilities' model will be replicated to serve customers across America.
"We will co-innovate with Ocado to develop the best possible experiences for our customers, leveraging advanced robotics technology and creative solutions," said Alex Tosolini, Kroger's SVP of new business development.
Added Luke Jensen, CEO of Ocado Solutions: "This announcement marks another important step toward combining Kroger's long-standing dedication to innovative and world-class grocery services with Ocado's unique, industry-leading technology. As the U.S. retail landscape continues to change, these [centers] will play a crucial role in helping Kroger offer its customers a superior online shopping experience in these two major markets."
Last month, McMullen presented his perspective on the importance of partnerships to Kroger's model of transforming grocery and its own operations at Retail's Big Show 2019, hosted in New York by the National Retail Federation. He specifically mentioned Ocado as one of the partners helping the grocer move into the new era of automated grocery retail.
Randy Hofbauer is the former digital and technology editor of Progressive Grocer. He has more than a decade of experience as a content strategist, researcher and marketer, almost all of it covering CPG retailing. His insights and work have been cited in a nu Read More