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Harps Food Stores Offering Real-Time Savings at Checkout With Birdzi and ECRS

Joint integration enables grocer to deliver personalized discounts to loyal shoppers
Harps Storefront Vilonia AR Main Image
Shopper and basket information from ECRS’ CATAPULT Retail POS software is relayed directly into Birdzi’s Customer Intelligence Platform in real time at more than 80 Harps Food Stores locations.

Harps Food Stores is working with customer intelligence and engagement ecosystem Birdzi and point-of-sale solutions provider ECRS to enable the regional retailer’s customers to redeem digital coupons, loyalty rewards and Birdzi’s hyper-personalized VISPER offers in real time as they shop.

Shopper and basket information from ECRS’ CATAPULT Retail POS software is relayed directly into Birdzi’s Customer Intelligence Platform in real time, allowing for immediate and seamless execution of a shopper’s personalized discounts and promotional offers at the point of sale.

“The collaborative integration between Birdzi and ECRS allows Harps to provide our loyal shoppers with effortless access to immediate savings that matter to them,” noted David Ganoung, SVP and chief marketing officer at Springdale, Ark.-based Harps. “We strive to provide Harps customers with personalized and curated experiences.”

[Read more: 3 Ways Grocers Can Provide Stronger Customer Engagement]

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The integration has already rolled out to more than 80 Harps stores in Arkansas, Oklahoma, Missouri, Kansas, Louisiana and Mississippi. Before the partnership’s deployment, Harps had implemented Birdzi’s Customer Intelligence Platform, encompassing a mobile rewards app, personalized ad flyers and digital coupons, to engage and maintain loyalty with its customers. To increase access to Birdzi’s personalized e-coupons and loyalty offers and build on the partnership’s success, Harps wanted to provide its shoppers with a frictionless checkout experience. 

“Grocers are always looking for the latest developments to take their customer engagement to the next level,” said Brad Tracy, VP of direct sales at Boone, N.C.-based ECRS. “This strategic implementation with Birdzi allows grocery retailers to inspire heightened loyalty from their customers by offering a more elevated shopping experience with automatic redemption of rewards and discounts.”

To offer this enhanced experience, Birdzi and ECRS have simplified the purchasing process to ensure immediate access to major savings. Harps customers can now redeem their personalized digital coupons and loyalty offers seamlessly at checkout, with their purchases and club balances reflected in their digital wallets in real time.

“Birdzi is committed to helping our longtime grocery customers like Harps find new and innovative ways to engage with their loyal shoppers, and collaborating with cutting-edge technology partners like ECRS allows us to make our customers’ jobs easier,” observed Shekar Raman, CEO and co-founder of Iselin, N.J.-based Birdzi. “As our exceptional partner ecosystem continues to grow, the Birdzi platform will continue to evolve with the flexibility to deliver scalable, efficient and tailored solutions to help our valued partners achieve their business goals.”

Earlier this month, Harps teamed up with Grocery TV to engage shoppers with digital displays at 143 of the grocery store chain’s stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma.

A 100% employee-owned company operating 148 stores across six states, Harps employs more than 7,200 associates.

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