Hy-Vee's Tips and Tools
“Many families have very busy schedules, but they also want to eat and be together,” said Randy Edeker, chairman, CEO and president at West Des Moines, Iowa-based Hy-Vee. “This month, we are focused on ways we can make mealtime even easier and bring families back to the dinner table.”
Added Edeker: “Recent research says that more than three-quarters of families report that conflicting schedules are a barrier to eating together on a regular basis. That’s why Hy-Vee is working hard to provide tips and tools to give families easy, mealtime solutions so they can have at least one more family meal together each week.”
The retailer’s National Family Meals Month efforts will include the following:
- At all Hy-Vee Market Grille and Market Grille Express restaurants, kids eat free, with the purchase of an adult entrée, all month long in September, as a way to encourage families to eat more meal together.
- Daily recipes shared on Hy-Vee’s Twitter page, weekly recipe ideas shared on the grocer’s Facebook page, family meal deals highlighted each week in stores for grab-and-go dinner options like prepared foods or Mealtime Kits, and an online Family Cooking Guide featuring simple meal plans.
- Hy-Vee’s in-store chefs will present cooking classes, create and prepare recipes offered in stores, and work with the grocer’s dietitians to provide healthy meal ideas to customers and the community.
The retailer also plans to make special partnership donations with the Iowa Beef Industry Council (more than $10,000 in Hy-Vee Mealtime Kit vouchers to families cooking beef at tailgate gatherings during 16 college or NFL football games across the upper Midwest); Hormel (26,000-plus jars of Skippy Creamy peanut butter with instructions on making filling meals); and The Soulfull Project (more than 20,000 servings of multigrain hot cereal).
“Interest in creating more opportunities for families to eat meals together is at a critical point in our society,” said Leslie Sarasin, president and CEO of Arlington, Va.-based FMI. “The will to return to the table exists, but families need a friendly, familiar voice to encourage, guide and help them. That voice comes from their neighborhood grocer.”
Serving customer locations in all 50 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain, Djibouti and Egypt, SpartanNash operates 140 supermarkets, mainly under the Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market banners. Additionally, through its MDV military division, the company is a leading distributor of grocery products to U.S. military commissaries. SpartanNash is No. 35 on Progressive Grocer’s 2018 Super 50 list of the top grocers in the United States.
Tops operates 169 supermarkets, with five additional by franchisees under the Tops banner, employing more than 14,000 associates in upstate New York, northern Pennsylvania and Vermont. The company is No. 28 on PG's 2018 Super 50.
Hy-Vee, an employee-owned corporation operating more than 245 retail stores across eight Midwestern states, is No. 15 on the annual ranking.