Offering a mix of plant-based twists on classic comfort foods and globally inspired cuisine, Freshly has introduced such proprietary plant protein blends as a Rainbow Harvest Plant-Based Burger and a Purely Plant Crumble.
As consumers look for more options that combine healthy and convenient meals, prepared meal delivery company Freshly Inc. has launched its first-ever plant-based line, consisting of six new Purely Plant meals featuring plant proteins made with clean, whole-food ingredients.
"We're thrilled to provide our customers with a convenient way to incorporate minimally processed plant-based meals into their routines," said Mike Wystrach, Freshly founder and CEO. "We recognize that it can be challenging to eat a more plant-based diet without sacrificing on taste, but with the launch of Freshly's Purely Plant, we're laser-focused on delivering a variety of delicious, convenient and better-for-you meal options, while also supporting flexitarians looking to make simple changes towards a more plant-based lifestyle."
Offering a mix of plant-based twists on classic comfort foods and globally inspired cuisine, Freshly's proprietary plant protein blends include its signature Rainbow Harvest Plant-Based Burger and Purely Plant Crumble, both crafted using clean, one-ingredient pea protein blended with fiber-rich vegetables, legumes, seeds, pulses and whole grains. Meals can be heated and served in three minutes, with no prep required.
The Purely Plant menu consists of:
Rainbow Harvest Plant-Based Burger with Sticky Carrot Jam & Summer Veggie Sauté: This plant burger is packed with seven veggies, spiced lentils, creamy avocado and quinoa for plant protein.
Unwrapped Salsa Verde Burrito with Purely Plant Crumbles: Using tangy salsa verde, brown rice and red pepper-spiced plant crumbles, Freshly's chefs have created a hearty burrito — minus the tortilla.
Indian-Spiced Chickpea Curry Bowl with Basmati Rice, Lentils & Veggies: Turmeric-tinged, Indian-spiced coconut curry with tomato, cauliflower, potato, and plant protein from chickpeas and lentils.
Farmstead Veggie Baked Pasta with Seasonal Veggies & Creamy Marinara: Dairy- and gluten-free, this dish is made with brown rice and lentil macaroni, veggies, and creamy marinara featuring coconut milk.
Buffalo Cauliflower Mac & Cheeze with Garlicky Broccoli: This dairy-free, plant-powered mac is made with a sauce of tahini, nutritional yeast, almond-cashew butter and hot sauce.
Middle Eastern Falafel Bowl with Garlicky Tahini Sauce & Whole Grains: Golden and saucy, these falafels feature fiber and herbs, and come paired with peppers and a protein-packed blend of lentils, quinoa, and brown and wild rice.
Freshly is focused on increasing variety with menu innovation beyond its signature single-serve microwavable meals. It recently launched multiserve Proteins & Sides, and the company will be expanding offerings this year with new meal formats and solutions for additional dayparts.
Freshly was acquired by Arlington, Va.-based Nestlé USA in 2020. The deal valued Freshly at $950 million, with potential earnouts up to $550 million contingent to the successful growth of the business. This year, the New York-based company revealed the 2022 openings of additional facilities in New Jersey and Georgia to increase production and order fulfillment capacity. Today Freshly ships more than 1 million meals per week to customers in 48 states.