Coca-Cola and IBM Still Top Brands
In the face of a global economic crisis, the world’s biggest brands are still going strong. According to Interbrand’s 2009 Best Global Brand rankings, the top five -- Coca-Cola, IBM, Microsoft, GE and Nokia -- held their positions from 2008. But while Coca-Cola and IBM actually posted gains in their brand value, overall value for all 100 on the list fell 4.6 percent, marking the first such loss in the rankings’ 10-year history.