Pepsi Intros 1st Fully Digital Grocery Loyalty Promo on Facebook

PepsiCo, based in Purchase, N.Y., has joined forces with SavingStar, the only national paperless grocery savings service, to offer shoppers big digital savings on Diet Pepsi and Pepsi Max. During November, when consumers spend $15 in total on any Diet Pepsi or Pepsi Max item at participating retailers -- over the course of any number of shopping trips -- they’ll get $5 back. Shoppers can find the offer on the Diet Pepsi and Pepsi Max Facebook pages.

The promotion marks the first time any brand has offered fully digital savings to shoppers who buy products and reach a spending threshold over multiple shopping trips and at various retailers.

When people click to activate the offer on Facebook, they’re prompted to register their grocery and drug store loyalty cards. Waltham, Mass.-based SavingStar’s digital network includes more than 100 retailers across the United States, among them Albertsons, Kroger and Stop & Shop.

Shoppers use their loyalty cards every time they buy any Diet Pepsi or Pepsi Max products at the store, and they can track their progress toward the $15 spend requirement on the same Facebook tab where they activated the offer. When the goal is achieved, SavingStar allows shoppers to cash out the $5 savings with a direct deposit to any bank or PayPal account, an Amazon gift card, or a donation to national nonprofit conservation organization American Forests to help plant trees.