Games/ Contests/ Sweepstakes

CINCINNATI - Donald Trump didn't fire the latest guest on his "The Apprentice" television show. On the contrary, he seems to have fired up Procter & Gamble's new Crest Refreshing Vanilla Mint toothpaste after the product made its debut on the reality show last week. Procter & Gamble Co., based here, said it logged 4.7 million hits to the product's Web site after the show.

VIRGINIA BEACH, Va. ¿ Farm Fresh Supermarkets, a Supervalu food retailer with 37 stores, will whoop it up during a three-day consumer food festival and entertainment event called the 25th annual Farm Fresh Extravaganza.

The addition of a filling station at Kishman's IGA in Minerva, Ohio has pumped up sales -- not to mention customer enthusiasm -- considerably.

CAMDEN, N.J. - The Campbell Soup Co. here has joined forces with Scholastic and NBC's "American Dreams" series for a novel promotion that will tie in an essay contest sponsored by Campbell's with a storyline on the show.

CHICAGO - According to legend, the famous Wrigley Building, on Michigan Ave. here, was made of a special limestone to show how white one's teeth would be if one chewed Wrigley's gum. Now chewing Wrigley's gum can also help clean America.

MONTVALE, N.J. - The Great Atlantic & Pacific Tea Co. here must revamp its sweepstakes at its stores in Rockland, Westchester, and Putnam counties in New York, so that consumers who don't buy products can become eligible for prizes, New York attorney general Eliot Spitzer said this week.

PORTLAND, Ore. - Fred Meyer, a division of the Kroger Co., announced the rollout of its new Fred Meyer Rewards Card, to be introduced in Idaho and eastern Washington Fred Meyer stores this week.

Buehler's Mary McMillen helps keep the retailer's competitive edge sharp with creative consumer marketing and education programs.