Blue Apron's meal kits are now available without a subscription on Amazon.com.
Blue Apron is making its meal kits available in the Amazon store. A selection of the company’s offerings, including Ready to Cook options, Family Favorites recipes and quick Heat & Eat meals, can now be purchased on the e-retailer’s site without a subscription.
“Our customers regularly tell us how much they love our meals. By offering a selection of products in the U.S. Amazon store, we are able to provide Amazon customers the opportunity to buy a range of chef-curated meals that will arrive quickly to their door,” said Josh Friedman, chief product officer at New York-based Blue Apron. “Our mutual commitment to exceptional customer service will allow us to continue to deliver a great experience.”
Blue Apron will fulfill orders placed through Amazon and ship them the next business day. In addition to standard meal options, the company is making its limited-time, special occasion boxes available on Amazon.com.
“Offering an assortment of Blue Apron meal kits will make it even easier for Amazon customers to prepare delicious meals,” said Janie Song, director of grocery and health & personal care for Amazon. “We hope this offering will inspire those new to cooking and save time for seasoned cooks looking for quick, convenient options.”
Blue Apron received a $70.5 million capital infusion in early May, a week before executives shared plans to achieve adjusted-EBITDA profitability in 2023, as well as information on its new Next Course strategy, during the company’s inaugural Investor Day on May 10. The strategy outlines a path to sustainable growth, profitability and shareholder return.