Bashas’ has made two additions to its executive leadership team to enable it to focus more sharply on the customer experience, sustainability and technology. The grocer has appointed Sue Klug to its board of directors, and Steve Mayer its SVP of marketing, merchandising and procurement.
Klug’s extensive grocer experience encompasses operations, finance and marketing. Her most recent role was EVP and chief marketing officer for Republic Services, a national recycling and nonhazardous waste disposal company based in Phoenix. She also sat on the board of directors for Encino, California-based Gelson’s Markets and was the EVP and chief marketing officer of Commerce, California-based Unified Grocers. In the latter half of her 10 years with Boise, Idaho-based Albertsons, Sue was president of the company’s Southern California division, guiding operations and finances for stores across California and Nevada.
Before those roles, she headed the sales and marketing for all Vons and Pavilions stores across Southern California and southern Nevada. Her industry honors include becoming the first female president and chair of Lakewood, California-based Western Association of Food Chains and being twice named a Top Woman in Grocery by Progressive Grocer, in 2007 (the program’s first year) and 2011.
“Not only does Sue bring decades of insights that will help mold our member training, development and internal communications systems, but she also provides invaluable guidance on key market trends and sustainability efforts as we expand our grocery rescue and recycling programs,” noted Edward “Trey” Basha, president of Bashas’. “Her perspective will be essential as we continue forging our path of growth and local leadership in our communities.”
An industry veteran with more than 30 years of experience in the grocery industry, Mayer brings to his latest position a deep understanding of merchandising planning, pricing strategies, store layouts and marketing. Recognized in 2002 as one of the industry’s Most Valuable Buyers by Progressive Grocer, he has held a range of strategic leadership roles at some of the best-known grocers across the country.
“With a highly specialized skill set and innovative approach to the industry, Steve has a solid track record of generating measurable results,” said Basha. “Steve is already playing a vital role in evolving relationships within the vendor community, while reinforcing the deep-seated commitment we have to our customers.”
In his new role, Mayer will head technological advances for Bashas’. He was instrumental in the company’s partnership with San Jose, California-based Hypersonix, an artificial intelligence platform that provides insights on consumer behavior to enhance sales and analyze promotions. Under Mayer’s direction, Bashas’ is also upgrading its e-commerce platforms and services to improve grocery delivery, curbside pickup and personalized offers. Additionally, he is continuing infrastructure investments to create an easier customer shopping experience.
Mayer joined Bashas’ from St. Louis-based Schnuck Markets, where he attained the role of chief merchant and member of the executive strategy team after a stint as group VP of produce, floral and deli. He also held executive roles at Meijer Corp., Bi-Lo (now part of Southeastern Grocers), Ahold USA (now Ahold Delhaize USA) and Mills River, North Carolina-based Flavor 1st, where he was named the company’s president.
Committed to sharing his knowledge with the next generation of business leaders, Mayer has been a business professor of both undergraduate and graduate programs at his alma mater, University of Phoenix.
Bashas’ Market Inc. is a family-owned company based in Chandler, Arizona. Its brands include Food City, AJ's Fine Foods, Eddie’s Country Store, and both Bashas’ and Bashas’ Diné supermarkets. The company is No. 73 on ThePG100, Progressive Grocer’slist of the top food retailers in North America. Albertsons, Ahold Delhaize USA, Meijer, Southeastern Grocers and Schnucks are Nos. 8, 11, 19, 34, 67, respectively, on PG’s list.