Annual Report: Supermarket Sales Drivers Revealed
(Editors' note: This is part four of a five-part series.)
When asked which departments of the store were most successful at generating sales, respondents to Progressive Grocer’s 2020 Annual Report survey once more looked to meat, with a whopping 68% singling it out as a top-selling section, the same as in 2019.
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Other huge sales magnets, according to the survey, were frozen foods, at 63%, way up from 22% last year; produce and fresh bakery, both at 61%, with produce having slid from 68% and bakery having risen from 33%; beer/wine/liquor (where applicable), deli/prepared foods, and seafood, all, at 59%, higher than last year; and center store, general merchandise and gourmet/specialty, all, at 54%, showing considerable increases over 2019. Floral; health, beauty and wellness; and private label were all pegged as big sales generators by 51% of respondents, again revealing solid increases, while organics were noted by 49%, quite a jump from last year’s 21%.
Less successful at driving sales were ethnic foods, at 41% (a big improvement from 5% in 2019, however); checkout lanes/front end, at 32% (up from 12%); and pharmacy, at a paltry 12% (down from 17%).