York’s Harvest Garden Chips
Relaunch features redesigned branding, packaging
Truly Good Foods, based in Charlotte, N.C., is relaunching its line of York’s Harvest Garden Chips (Okra Snacks, Green Bean Snacks and Mixed Vegetable Chips) with new branding and fresh packaging. Garden Chips has debuted a new logo and packaging that better evokes the more healthful lifestyle of the brand, with health benefits highlighted on the front of packaging. The packaging also offers such specifics as a tamperproof seal and the ability to hang on racks or lie flat or sideways on shelves. The chips come in 2- and 3.5-ounce trays, depending on the variety, and have an SRP of $2.49 per tray. They also come in bulk.
