The new Whole Foods Market in Massapequa, N.Y., opened on Oct. 6.
Whole Foods Market continues its strategy of focusing on hyper-local store design and merchandising with the Oct. 6 opening of a new store in Massapequa, N.Y., on New York's Long Island. The natural food retailer now has almost 50 locations in New York, New Jersey and Connecticut.
Located in the Sunrise Promenade development at 5214 Sunrise Highway, the 38,500-square-foot Massapequa store places an emphasis on local products from the Tri-State Area. The products are all handpicked by the "local forager" for Whole Foods’s Northeast region, Chris Manca. Some of the departments touting these local offerings include:
A wellness and beauty section, including body care essentials from Lux Naturals, ginger and turmeric shots from Monfefo, and hand-poured candles from Satya + Sage.
The new Long Island store also features a full-service coffee bar with on-tap nitro cold brew and rotating tea flavors, and the retailer’s well-known prepared food section with a deli counter. Additionally, Whole Foods Massapequa offers curbside pickup and delivery.
To celebrate its new community, Whole Foods will support Island Harvest’s End Childhood Hunger initiative to provide underprivileged students in Long Island schools backpacks filled with fresh food items. The retailer will also provide $5,000 to Nassau Food Rescue, supporting hyper-local food banks in the Massapequa community.
In other news, the company's co-founder, John Mackey, recently revealed that he will be retiring from his CEO role effective Sept. 1, 2022. Taking his place as CEO will be current COO Jason Buechel. Mackey co-founded the natural food retailer 43 years ago in Austin, Texas, and has been credited with revolutionizing the grocery industry with its mission-based food retail business model. The grocer, which last year had annual sales of more than $16 billion, aims to win by focusing on hyper-local store design and merchandising, doubling down on its bottom-up leadership style, and continuing to expand its more-than-500-store footprint.