Walmart has rolled out Walmart Cookshop, which the retailer describes as a free interactive video hub offering custom content from such celebrity chefs and hosts as Jamie Oliver, Sofia Vergara, Patti LaBelle, and Ree Drummond, a.k.a. The Pioneer Woman.
At Walmart Cookshop, visitors can customize meals according to their own particular preferences using choice-driven technology from eko, and buy ingredients for pickup or delivery within each video episode for maximum convenience.
"Modern Family" actress Sofia Vergara will welcome visitors with tips and tricks for navigating Cookshop, which will provide 17 episodes premiering through the end of the year, for 250 customizable experiences. Among the currently available episodes are:
- “Veggie Boost with Jamie Oliver”: The celebrity chef shares ways to make mealtime more interesting, healthy and kid-friendly with easy recipes.
- “Set the Table with The Pioneer Woman”: Ree Drummond offers tips for hosting and setting the perfect table.
- “Over the Top with Patti LaBelle”: The legendary performer, who is also a cookbook author and cooking show host, will suggest ways to add oomph to ready-made items that can be purchased at Walmart.
All of the hub’s videos are powered by eko interactive video technology, which enables customers to control the ingredients, flavors and outcomes as they learn helpful kitchen tips. Eko is an Israel-based company with a U.S. office in New York.
Bentonville, Arkansas-based Walmart operates more than 11,300 stores under 58 banners in 27 countries, and e-commerce websites, employing 2.2 million-plus associates worldwide. Walmart U.S. is No. 1 on The PG 100, Progressive Grocer’s list of the top food and consumables retailers in North America, while Walmart-owned Sam's Club ranks No. 9 on