Choudhry joined Wakefern in March, bringing more than 25 years of experience as a global marketing and communications leader to her latest position. She will head Wakefern’s advertising and social media divisions to develop marketing and digital content strategies incorporating the brands’ iconic promotions, and also launch campaigns across advertising and digital channels.
Choudhry began her career in India with global marketing communications agency Grey Advertising, and then moved to New York while working for multinational advertising agency WPP, where she led more than 400 team members in 220 countries for Colgate-Palmolive’s brands.
Keasbey, N.J.-based Wakefern, the largest retailer-owned cooperative in the United States, 51 members that independently own and operate 354 supermarkets under the ShopRite, The Fresh Grocer, Price Rite Marketplace, Gourmet Garage and Dearborn Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, Rhode Island, and New Hampshire. The company is No. 8 on Progressive Grocer’s 2019 Super 50 list of the top grocers in the United States,