Founder of SoBe to Help Manage Growth at Sparkling Juice Maker
BOULDER, Colo. -- IZZE Beverage Company, a brand in the emerging sparkling juice category, tapped SoBe founder and former c.e.o. John Bello as a member of the company's board of directors. Bello is also a partner with Sherbrooke Capital, the venture capital group that led the $6.35 million equity-financing round for IZZE this past January.