-
GMA Calls for Strengthened Self-regulation of Kids Advertising
WASHINGTON -- Self-regulation remains the best way to ensure marketing that fosters healthy children's lifestyles, the Grocery Manufacturers Association (GMA) said on Friday during the second day of the Federal Trade Commission and Department of Health and Human Services Public Workshop on Marketing, Self Regulation, and Childhood Obesity. However, the trade group issued several recommendations to the National Advertising Review Council and the Children's Advertising Review Unit (CARU) to make self-regulation an "even more effective tool." -
General Mills Unveils $35K 'Free For All' For In-Store Bakeries
MINNEAPOLIS -- General Mills will give away $35,000 in products to a retail bakery operator in a recently launched "Free For All" Sweepstakes that will award a $25,000 grand prize plus a trip to the 2006 American Bakery Expo Trade Show to one winner, in addition to four $2,500 first prizes.