General Mills Unveils $35K 'Free For All' For In-Store Bakeries

MINNEAPOLIS -- General Mills will give away $35,000 in products to a retail bakery operator in a recently launched "Free For All" Sweepstakes that will award a $25,000 grand prize plus a trip to the 2006 American Bakery Expo Trade Show to one winner, in addition to four $2,500 first prizes.

"This sweepstakes is about supporting retail bakery operators and providing them with a prize that would make a big impact on their business," said Denise Holtz, marketing manager, General Mills Bakeries & Foodservice. "A promotion like this is rare in the bakery industry. General Mills is uniquely positioned to leverage its expertise with sweepstakes and bring it to the bakery channel."

One $25,000 grand prize will be awarded to a retail bakery operator along with a trip for two to the American Bakery Expo Trade Show in Atlantic City, N.J., Oct. 21-23, 2006. The trip includes round trip airfare for two, two nights in a double occupancy room, entrance to the trade show and $500 in spending money.

Operators who redeem the General Mills "Sweet Deal" rebate or "Try it Free" rebate will be automatically entered to win. Operators also can fill out the "Free For All" sweepstakes form or send a 3x5 piece of paper with their name, address and daytime phone number to: Free For All Sweepstakes, P.O. Box 72770, Rockford, MN, 55572. The sweepstakes runs through May 31, 2006.

First prize drawings will be held quarterly on Sept. 8, 2005, Dec. 8, 2005, March 8, 2006 and June 8, 2006. The grand prize drawing will be held on June 8, 2006. Winners will be selected at random. Non-winning entries from each first prize drawing will be eligible for each subsequent drawing and first-prize winners will be eligible to win the grand prize.

Visit for official sweepstakes rules.
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