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ACNielsen Study: Good-For-You Items Get Only Temporary New Year's Sales Lift
HOLLYWOOD, Fla. -- Many food and beverage products touting health-related claims on their labels ranging from "reduced carbohydrates" to "fat free" get a sales boost at the New Year, but research released yesterday by ACNielsen U.S. shows that the "January Effect" appears to end just as quickly as New Year's resolutions are forgotten.