Unilever Shopper Study Challenges Traditional Retail Beliefs
ENGLEWOOD CLIFFS, N.J. -- The study commissioned by CPG industry giant Unilever, "Trip Management: The Next Big Thing," (TM: TNBT), which illustrates where people shop and their different needs on different shopping trips, as well as how supercenters have changed the way consumers shop, topples long-held retailer assumptions, according to the company. Key findings of the TM: TNBT survey will be revealed at the 2005 FMI Show on May 1 to May 3, in Chicago.