Farm Boy, Inc.'s Gift Card Marketing Program From Relizon Yields Big Results
OTTAWA, Ontario -- Since specialty retailer Farm Boy, Inc., based here, retained Relizon last autumn to develop and implement a gift card marketing program to encourage customer acquisition and drive revenues, the business results have been impressive, the retailer revealed yesterday. For example, during the 2004 holiday season, Farm Boy reported a 28 percent rise in gift card sales over last year's holiday returns.