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More Consumers Find Little Difference Between Private Label Products and National Brands: Survey
NEW YORK -- According to double-blind taste tests conducted in 10 locations across the country by Meyers Research Center for the Private Label Manufacturers Association (PLMA), consumers by a 51-percent-to-49-percent say the prefer the taste of private label items over their national brand counterparts in 12 popular categories. -
Wal-Mart, 5 A Day, Supplier Partners Team for 'Fantastic Four' Promotion
WILMINGTON, Del. --Timed to coincide with the release of the Fantastic Four's first movie in July, a collaboration between the Produce for Better Health Foundation and Wal-Mart Stores hopes to find families flying the produce departments at over 1,700 Wal-Mart Supercenters and Neighborhood Markets on June 25 from 11 a.m. to 5 p.m. to "Build a Fantastic You with 5 A Day The Color Way."