Wal-Mart Joins "Ice Age: The Meltdown" Promotion

BENTONVILLE, Ark. -- In celebration of National Frozen Food Month in March, Wal-Mart supercenters across the country shared the National Frozen Food Association's "Warm Up to Frozen" message on Saturday by offering a calendar, tied to the upcoming 20th Century Fox release "Ice Age: The Meltdown," that features frozen food tips and vendor information.

Additionally, in-store visuals include point-of-sale materials such as a standee and demo table sign spotlighting frozen foods' benefits and convenience to the consumer.

A sequel to the popular film "Ice Age," "Ice Age: The Meltdown" features the voices of Ray Romano, John Leguizamo, and Denis Leary as three animals coping with their newly watery world.

Harrisburg, Pa.-based NFRA is a nonprofit trade association representing all segments of the frozen and refrigerated foods industry. The organization sponsors March Frozen Food Month, June Dairy Month, the June/July "Summer Favorites Ice Cream & Novelties" promotion, the October Frozen & Refrigerated Foods Festival, and the "Bring Us to Your Table!" Freezer Favorites all-industry marketing/public relations campaign.
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