In the Spotlight: Hype Energy

Available in low-calorie, zero and berry flavored varieties

Miami Beach, Fla.-based Hype Energy USA is gearing its marketing efforts toward women in the U.S. market, positioning itself as a "lifestyle" energy drink that supports women's busy lifestyles.

In addition to its flagship Hype Energy MFP flavor, the brand also offers low-calorie, zero and berry flavored options: Enlight, MFP Zero and Up, respectively.

“The Hype Energy team and I are very excited for the future of the brand and the expansion of the company throughout the United States,” said John Jansheski, president of Hype Energy USA.

Formulated without any artificial colors or preservatives, Hype Energy is available on the brand's website in 8.4-ounce slim cans in 24-packs for $48.

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