In the Spotlight: General Mills Fruit-flavored Snacks
Portfolio to be free of artificial additives by end of 2017
General Mills has reinforced its commitment to removing artificial flavors and colors from its entire portfolio of fruit-flavored snacks – including Fruit Roll-Ups, Fruit by the Foot and Fruit Gushers – by the end of 2017.
Products featuring some of the brand's top characters, including Scooby-Doo!, will launch with these changes beginning January 2016, with 100 percent of Betty Crocker fruit-flavored shapes set to be free of artificial additives by March.
Currently, more than 20 percent of General Mills’ fruit-flavored snacks are already free of artificial flavors or colors from artificial sources.
