Private-brand items from Aldi and CVS Health were among the offerings honored in the 2021 Product of the Year Awards.
Product of the Year USA, which bills itself as the largest consumer-voted award for product innovation, has revealed the 41 winners of the 2021 Product of the Year Awards, chosen by 40,000 American shoppers in a national survey conducted by New York-based global consumer research firm Kantar.
“For all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times,” noted Mike Nolan, global CEO of Product of the Year Management. “Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year. What makes Product of the Year so trusted is our unique process, which gives shoppers the confidence that each product with our iconic red logo is backed by 40,000 Americans. That’s a powerful advantage for our 2021 winners, as a Product of the Year Award positions them as the innovative leader in their category.”
For the past 13 years in the United States, Product of the Year (POY) has awarded its red seal to products that demonstrate innovation in function, design, packaging or ingredients. This year’s winning products reflect the trends and categories that shoppers care about most in a year of stay-at-home orders and social distancing, from cleaning supplies to CBD offerings to snacks.
The 41 winners of the 2021 Product of the Year Award are as follows:
VMS: Patchology Little Helpers, Rare Beauty Brands
Yogurt: Aldi-exclusive Specially Selected Indulgent Greek Yogurt, Aldi Inc.
Among retailers, CVS Health was honored for its Live Better Apple Cider Vinegar with Ginger & Turmeric functional beverage, while Aldi was a particular standout, with seven private-brand products recognized across various food categories.
CVS Pharmacy, the retail division of Woonsocket, Rhode Island-based CVS Health, with nearly 10,000 locations, is No. 6 The PG 100, Progressive Grocer’s2020 listing of North America’s top retailers of food and consumables. With more than 2,000 stores across 37 states, Batavia, Illinois-based Aldi U.S. is No. 26 on PG’s list. The retailer is on track to become the third-largest grocery retailer by store count by the end of 2022.
Established more than 30 years ago, POY currently operates in 40-plus countries. Winning products are revealed in every February and receive the right to use the Product of the Year logo in marketing communications for two years.