In time for its 50th anniversary, Emeryville, Calif.-based Peet’s Coffee has launched a line of ready-to-drink cold-brew coffees. Made from high-quality ingredients, including Peet’s freshly roasted coffee beans, which are cold-brewed to the same standard used in Peet’s cafés, the line soon will be available in the San Francisco Bay Area before expanding into new markets.
The base for the new line starts with the proprietary East African Baridi Blend, sourced from smallholder farms, and specially selected for its bright, juicy, aromatic profile. Each batch is hand-roasted and slow-brewed without heat for a smooth, refreshingly bold coffee.
The line includes:
- Baridi Black Cold Brew, the purest expression of cold brew from Peet’s, served straight up in a 12-ounce glass bottle
- Coffee au Lait Cold Brew, a coffee-forward pairing of Baridi Black with rBST-free milk and pure cane sugar, served in a 10-ounce carton
- Dark Chocolate Cold Brew, which pairs Baridi Black with rBST-free milk and Guittard cocoa, served in a 10-ounce carton
The line contains no artificial ingredients, colors, preservatives or carrageenan. Peet’s is providing direct store delivery of the beverages in its own refrigerated trucks to ensure product makes it to shelves as quickly as possible and under the best conditions. Each product has an SRP of $3.99.