In the modern era of grocery, consumers can shop on their phones and from their driver’s seats. Stores are managing their inventories with smart-shelf technology, and BOPIS (buy online, pickup in-store) is now almost commonplace across the retail industry. These innovations, coupled with a stellar ecommerce platform, marry the online and in-store grocery experience, allowing an ideal and efficient experience for all customers.
And it doesn’t stop with the consumer – technology is helping store associates level up their skills as well. These days, employers are looking for hardworking individuals who can build customer relationships, in addition to having superb selling skills.
Essentially, the job of store associates in 2019 is less about bagging groceries and more about knowing how to manage the wealth of technology and buying options that consumers have at their fingertips every day. Just like grocery stores are evolving, the roles of store associates are evolving, too.
Retailers know that customer demands are always shifting, and the flexibility to keep up with and adapt to them will be crucial. It's clear that grocers need to adjust their omnichannel strategies to ensure that they not only are meeting customer expectations online and off, but also are differentiating themselves in the market while building efficiencies to drive sales and margins.