FoodStorm, Instacart’s order management system (OMS), has introduced new capabilities to streamline the process of selling, managing and fulfilling personalized made-to-order items, according to a June 27 blog post by Rob Hill, who was CEO of FoodStorm until San Francisco-based Instacart acquired it in 2021, whereupon he joined the latter company as general manager, order ahead. With these new features, retailers can expand their online assortments, provide customers with a more engaging ordering experience and implement a seamless order management process for their teams.
Using the FoodStorm platform, customers can now easily communicate their requests and directly personalize their orders, both online and in-store. For instance, if a customer is placing a custom birthday cake order, they can select the flavor, frosting and even add personalized messages, reducing the need for associates to manually add separate notes to the order.
“The ability to offer our customers fully customized sandwiches from our deli counter has revolutionized our business,” noted John Acierno, owner of Joseph’s Classic Market, an independent grocer operating four locations in Boca Raton, Palm Beach Gardens, Delray Beach and West Palm Beach, Fla. “Not only has it significantly boosted our sales, but it has also transformed our in-store operations, allowing us to fulfill the desires our customers have been longing for. We can now deliver an exceptional and personalized experience that keeps our customers coming back for more.”
FoodStorm’s OMS empowers grocers to seamlessly manage their foodservice business, enabling them to expand the number of products offered, improve the customer experience and ultimately optimize in-store operations.