The Wonderful Company, which encompasses brands including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora and JUSTIN and Landmark wines, has appointed Benal Serin as SVP of marketing. She will lead marketing efforts across the company’s portfolio to expand its $2.1 billion in annual retail sales.
As The Wonderful Company broadens its brand offerings, Serin will also oversee flavor innovations, packaging changes, retail marketing and brand partnerships She reports to Michael Perdigao, president of advertising and corporate communications.
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Serin comes to Wonderful from her most recent position as chief marketing officer for Profectus Beauty LLC. She has also served as VP of marketing, global and North America, at Revlon and worked in various capacities at British CPG company Reckitt. She is a graduate of Koc University in Istanbul, Turkey, and Georgetown University's School of Business.
“Benal is an exceptional leader with a strong track record of success, and I am confident that with her leadership and passion for our vision, she will take our consumer-centricity, innovation, brand and marketing strategies, and capabilities to a new level,” said Perdigao.
Serin said she is ready to contribute to the company’s growth. “I am humbled to join this iconic company at such a pivotal time and look forward to learning and growing the business with my future colleagues as we collectively build on this work to lead Wonderful into its next chapter,” she declared.