The co-founder and former CEO of Whole Foods Market is entering a whole new market. John Mackey, who retired Whole Foods in September 2022 after 44 years, is already expanding his next venture.
Mackey is back at entrepreneurship, co-founding health and wellness company Love.Life with former Whole Foods CEO Walter Robb and former Whole Foods executive Betsy Foster. In addition to planning a series of wellness centers around the country, Love.Life acquired Plant Based Telehealth this week. Together, they announced a rebrand as Love.Life Telehealth.
The new entity will offer virtual medical care for patients focused on wellness as well as those facing chronic conditions. Billed as a “lifestyle medicine” provider, the organization is guided by evidence-based practices of promoting healthy behaviors and lifestyle choices that include a whole food, plant-based diet.
The convergence of food, medicine and wellness therapies reflects the evolving consumer, the leaders say. “Love.Life is about making lasting health and vitality achievable, and acquiring Plant Based Telehealth accelerates our ability to help more people without geographic limitations,” explained Mackey.
Love.Life.Telehealth has opened up 30 and 60-minute appointments for telehealth services that will complement the business’s medical offerings available in its physical locations starting in 2024. Lifestyle medicine programs will address overall healthy living and wellness as well as specific conditions such as diabetes, high blood pressure, heart disease, obesity, autoimmune diseases, inflammation and digestive issues. The telehealth network includes licensed physicians practicing in all 50 states and Washington D.C., with an international patient reach across 27 countries.
Meanwhile, the Love.Life founders’ plan for wellness centers includes virtual lifestyle medicine services as well as combined fitness centers, spas and cafes that serve plant-based foods. According to a report by the Bloomberg news service, the team is eyeing Southern California for the first brick-and-mortar location.