Natural Grocers has predicted popular products and practices focused on health and wellness, body care and beauty, and food and drink, as well as those that are ecologically thoughtful.
Natural Grocers by Vitamin Cottage Inc. has revealed its seventh annual Top Trends for 2023. The specialty retailer’s experts expanded this year’s predictions beyond nutrition to include the most anticipated products and practices for 2023 in the categories of health and wellness, body care and beauty, food and beverage, and those that are ecologically thoughtful.
To accurately pinpoint the 2023 predictions, Natural Grocers’ nutrition education team, consisting of health-and-wellness experts ranging from registered dietitians to certified natural foods chefs, collaborated with the retailer’s purchasing, marketing and analytics teams. Together, these specialists studied consumer-shopping preferences, examined the latest research, and assessed the residual impacts of the COVID pandemic among communities to predict these rising and shifting trends.
"Though the COVID pandemic initially made its presence known almost three years ago, its lingering effects are still impacting how we approach our health and wellness, self-care and food preparation. We are seeing consumers prioritizing taking care of themselves, their families and the planet while tightening budgets. There is a big push among both consumers and brands to minimize waste and make every dollar count," noted Shelby Miller, Natural Grocers’ director of scientific affairs and nutrition education. "We’ve expanded our trends for the coming year to reflect how intricately this is all tied together and how our daily purchases and practices can shape our collective well-being and our ability to thrive and flourish long-term."
The sober-curious movement will continues to grow.
We’ll simplify snacking.
We’ll indulge more sensibly with "healthy-ish" comfort foods.
Natural Grocers also included a bonus trend – be a "regenivore" – which is anticipated to continue long after 2023. According to the natural grocer, this new way of eating means making food choices that support your health and the health of the planet. The company pointed out that eating like a regenivore involves building delicious, healthy and satisfying meals that provide essential nutrients that the body needs to function optimally and support healthy blood sugar balance. Eating this way also supports the planet’s health, because it emphasizes nourishing foods that are grown by farmers and ranchers who prioritize practices that sustain and regenerate soil, water, biodiversity, and the overall ecosystem in which they function.