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Kroger to Launch 'Perfect Media' Combo of In-Store Radio/TV
CINCINNATI -- Kroger TV might be coming to a store near you. The national chain here said yesterday it has entered into a multi-year agreement with its in-store radio network provider, Salt Lake City, Utah-based InStore Broadcasting Network (IBN), to launch a coordinated television network for shoppers in its more than 2,500 retail units across the country.