OTC

Drink to Softer, Healthier Skin
Nourishing the skin can happen from the outside in, but also from the inside out. The latter philosophy informs a recently debuted product from Kraft Foods called Crystal Light Skin Essentials. Under the Northfield, Ill.-based company’s extensive good-health-focused Crystal Light brand, the new powdered beverage contains lutein and zeaxanthin carotenoids as well as 10 percent of the daily value of vitamins A, C, and E.
Smooth ’n’ Super
Zola Açai, the San Francisco company that first brought bottled açai juice to market, is going a step further into the healthy beverage arena by introducing a smoothie drink that includes the antioxidant-rich berry.

Greening Your Health

Miami Lakes, Fla.-based Mason Vitamins, which has been in the vitamin marketing and supply business upwards of 40 years, is introducing two new products that use green tea as their base.
Study Illustrates Women Concerned with Food Costs

Better Homes and Gardens announced findings from a nationwide survey conducted among more than 2,100 women that takes a comprehensive look at women's motivations, attitudes and behaviors relating to food.
Keep Cool

Billed as the first thermometer that measures product temperature vs. circulating air temperatures, EndoTherm is a revolutionary food thermometer that mimics the internal temperature of perishable products when placed in any form or refrigeration -- however large or small the area being cooled.
Fresh & Easy Launches Multi-Buy Discount

Fresh & Easy Neighborhood Market unveiled a new multi-buy discount program, encouraging customers to buy larger quantities for less on a variety of products that will rotate every few weeks, Convenience Store News reports.
FRS Taps Armstrong, Athletes for $30M Ad Effort

The FRS Co. has kicked off a new campaign touting the endurance-boosting properties of its “healthy alternative” to traditional energy drinks, FRS, Brandweek reported. The $30 million-plus effort is also backed by endorsements from famous athletes, including Lance Armstrong, who sits on the brand's board of directors.
Retailers Stress Value to Woo Shoppers

As shoppers remain reluctant to open their wallets, stores are still scrambling to adjust advertising and marketing strategies to play up the value aspects of what they sell.
Tums Times Two

Tums, which has been relieving Americans of heartburn for over 75 years, is now introducing a longer-lasting antacid treatment called Tums Dual Action. The new product starts working just seconds after ingestion, but lasts for hours, giving users sustained relief.
As American as Vitamin Supplements

According to Nielsen’s March issue of Consumer Insight, four out of 10 worldwide consumers claim to use vitamins and dietary supplements, but less than 60 percent of these are regular daily users.

Drink to Softer, Healthier Skin

Smooth ’n’ Super

Greening Your Health

Study Illustrates Women Concerned with Food Costs

Keep Cool

Fresh & Easy Launches Multi-Buy Discount

FRS Taps Armstrong, Athletes for $30M Ad Effort

Retailers Stress Value to Woo Shoppers

Tums Times Two

As American as Vitamin Supplements