Retailers Stress Value to Woo Shoppers

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Retailers Stress Value to Woo Shoppers

04/15/2009
As shoppers remain reluctant to open their wallets, stores are still scrambling to adjust advertising and marketing strategies to play up the value aspects of what they sell. The New York Times reports that, even as retail sales data for March suggested improving results at some chains, consumers are hesitating to buy much beyond groceries, gasoline, vitamins and candy.

Much of the focus on value defines the term in a way that will resonate with choosy shoppers. Value can mean more than low prices, but with unemployment high -- and consumer confidence low -- many are fixating on cost. That is reflected by a change in approach by retailers such as Whole Foods Market, which is promoting the lower prices of its private label brand, 365 Everyday Value, in regional ads with headlines like “Sticker shock, but in a good way” and “No wallets were harmed in the buying of our 365 Everyday Value products.” You can read more here.