OTC

Guiding Stars, the pioneering storewide nutrition navigation system that debuted at Hannaford Supermarkets in September 2006 and is now found in 1,400 grocery stores, has formed an innovative partnership with Bates College to launch the program in its dining facilities this month, according to Scarborough, Maine-based Guiding Stars Licensing Co. (GSLC), which creates opportunities for supermarkets, manufacturers, foodservice providers and other organizations to license the program.

Making use of an herb that has been used for over 5,000 years in Japan and elsewhere, Tokyo-based ITO EN has introduced Green Tea Ginseng.

Gatorade’s G2, Dunkin’ Donuts Coffee, Healthy Choice Café Steamers and Progresso Light were among Information Resources, Inc.’s (IRI) most successful new consumer packaged goods (CPG) brands of 2008.

The dietary supplement industry is worth $25 billion yearly, but there are so many products out there now that it's hard to make sense of it all.

The Great Atlantic & Pacific Tea Co. (A&P) has expanded its private label grocery offerings to meet the needs of its customers.

Not content to stick with one product, Novi, Mich.-based Living Essentials is adding two new products to its lineup of energy drinks.

Most times, a smoothie is associated with great flavor but few health benefits. Sun Shower, a brand of Orlando, Fla.-based NBI Juiceworks, LLC, is out to change that with the introduction of its new Heart Healthy smoothie.

Mike O’Shell has been appointed director of general merchandise and health & beauty care for Rouses Markets. Reporting to Joe Livorsi, Rouses general manager of sales & marketing, O’Shell replaces Dantre Blanchard, who has been assigned to the company’s grocery department headquarters.