Kroger is the latest grocer to offer wine delivery to customers' homes
The Kroger Co. is boosting its grocery delivery capabilities through a new partnership that will provide home delivery of wine in certain markets.
The Cincinnati-based grocer is teaming with Drinks Holdings, a Los Angeles-based wine delivery service, to begin offering the service in 14 states, Bloomberg has reported. It plans to expand into new markets following the launch.
Kroger's move is also a bet against Amazon, which already delivers beer and wine to various areas of the United States via its Prime Now super-fast delivery service. Cities include, but are not limited to, Chicago; Cincinnati and Columbus, Ohio; Los Angeles; Minneapolis, New York; Phoenix; Portland, Ore.; San Francisco and Seattle.
Randy Hofbauer is the former digital and technology editor of Progressive Grocer. He has more than a decade of experience as a content strategist, researcher and marketer, almost all of it covering CPG retailing. His insights and work have been cited in a nu Read More