Heineken Coolerpacks
Bottled beer packaged for easy chill
Just in time for summer, Heineken is serving up a new product called Coolerpack: Heineken's flagship bottled beers set in specially engineered cardboard packaging that allows beer drinkers to chill their beers by simply removing the top to their case and adding ice. Coolerpacks come in both 12- and 18-bottle cases.
