H-E-B Stores Adding Digital Tap-to-Pay Service
Over the next few weeks, H-E-B will begin a phased rollout that will add digital tap-to-pay services to all of its H-E-B stores throughout Texas.
Starting Oct. 7, H-E-B will begin its phased rollout, allowing customers to make purchases using digital tap-to-pay services such as Apple Pay, Samsung Pay and Google Pay at its flagship stores. During the phased rollout, H-E-B will launch tap to pay region by region, and the service will become available at groups of stores each day throughout the month. The service will first become available at H-E-B stores in the San Antonio area, where it will take about a week to launch at every location in the region. Throughout the month, the retailer will continue to roll out the service to all other H-E-B stores across Texas, as well as Mi Tienda stores in Houston.
With the availability of the technology, H-E-B customers can tap to pay with their physical cards and by using their digital wallets at cash registers, self-checkout lanes, and H-E-B brand restaurants and pharmacy locations. Initially, tap-to-pay services will not be available at H-E-B fuel pumps but will be accepted at the fuel station payment window.
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“At H-E-B, we’re always exploring a broad range of technologies to enhance how customers shop and pay for products,” said Ashwin Nathan, H-E-B group VP of marketing and payments. “This has been one of the most requested services we have received from our customers and partners [associates], and we are excited to now make this popular technology available at all our H-E-B locations.”
Earlier this summer, the retailer added tap-to-pay services at its Central Market and Joe V’s Smart Shop stores across the state.
The largest privately held employer in Texas, San Antonio-based H-E-B has more than 160,000 employees serving millions of customers in more than 300 communities. The multi-format retailer operates 435-plus stores in Texas and Mexico. With sales of $43 billion, H-E-B is No. 15 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.
