H-E-B Springs Into 2024 With Store Openings

Latest location welcomes shoppers in Katy, Texas, ahead of another unveiling in San Antonio market
Lynn Petrak, Progressive Grocer
Katy Tex HEB
A few months after opening a Joe V-'s Smart Shop by H-E-B in Katy, Texas, the retailer unveiled a new H-E-B store in that same city.

H-E-B’s latest store is now serving customers in the Houston area. On Feb. 21, the Texas grocer opened the doors to its new location in the city of Katy.

Located at 24924 Morton Ranch Drive in the Katy Park development, the store spans 117,000 square feet. This H-E-B has one of the grocer’s largest sections of international foods and also features its new foodservice concept: a walk-up seafood boil stand in the front.

In addition to an expansive assortment of groceries and household essentials, the Katy Park H-E-B includes fresh meat, seafood and produces areas, cheese department, from-scratch bakery and tortilleria and large beer and wine section. Customers can browse the retailer’s private label collections, including the growing Field & Future line of household, baby and personal care items made without harsh chemicals; the Higher Harvest by H-E-B portfolio featuring items for dietary lifestyles; and the Heritage Ranch by H-E-B pet food selection.

The grocer’s signature assortment of made-in-Texas offerings is available, too. Meanwhile, in addition to enjoying fare from the seafood boil stand, customers can bring other prepared foods home, including fresh sushi, noodle bowls and poke bowls.

For those seeking one-stop-shop solutions, the Katy Park H-E-B has a full-service pharmacy with a convenient drive-through window and an onsite H-E-B fuel station. To make online shopping more user-friendly throughout the year, this location was designed with 11 covered spaces for curbside pickup.

General manager Moniece Shead said that buzz has been building about the Katy Park site. “I have lived within five miles of the store for the last three years and know the community has been yearning for their own neighborhood H-E-B,” she declared. “My team and I are excited to be a part of this community’s growth and to provide our new neighbors with convenient, close-to-home shopping paired with outstanding Texas hospitality.”

Katy Tex ribbon cutting
Even the ribbon cuttings are big in Texas, like this grand-opening ceremony at the new H-E-B store in Katy, Texas.

To celebrate the grand opening, H-E-B donated $5,000 to Katy’s ISD’s Miller Career & Technology Center Culinary Arts Program for students interested in the restaurant and service industries.

This won’t be the newest H-E-B for long, however. On March 6, the retailer plans to open a store in Fair Oaks, Texas, near San Antonio. In January, H-E-B broke ground on another planned outpost in the Dallas-Fort Worth Metroplex. 

With sales of $43 billion, H-E-B has more than 430 stores and 154,000 employees in Texas and Mexico. The largest privately held employer in Texas is No. 15 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America

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