Giant Eagle is embarking on its largest single everyday price reduction effort to date, delivering more than $70 million in annual customer savings by lowering prices on more than 3,000 popular grocery items by about 15 percent.
The Pittsburgh-based retailer is also strengthening its hunger relief efforts throughout the communities it serves by donating an additional 500,000 meals to regional food banks. The significant incremental donation builds on the 5 million meals the company and its suppliers donate annually, making this year Giant Eagle’s largest total food bank contribution ever.
The majority of lower everyday prices are in effect today, with the remaining reductions taking place by April 11. The lowered everyday prices are on a variety of national and Giant Eagle brand dairy, frozen food and processed meat products, as well as grocery items such as cereal, yogurt, condiments, pastas, boxed dinners, canned vegetables, and paper and laundry products. Giant Eagle customers can identify the savings with yellow “New Lower Price” tags that will be located throughout the store.
Among the reductions: Giant Eagle Frozen Chicken Tenders, $6.29 to $4.99; General Mills Cheerios, $3.99 to $2.99; Giant Eagle mixed vegetables, $1 to 79 cents; Purex 2X Ultra Breeze, $4.99 to $3.49; and Kraft Macaroni and Cheese dinner 5-pack, $5.99 to $4.99.
“Fluctuating food costs impact all household budgets,” said Rob Borella, Giant Eagle senior director of corporate communications. “Today’s actions simultaneously provide additional value to our customers with lowered everyday prices that are here to stay and much needed hunger relief for those who are helped by our regional food bank partners.”
Borella noted that these lowered prices come atop Giant Eagle’s weekly specials, ongoing seasonal Low Price Lock promotions, doubling of manufacturer coupons up to 99 cents, acceptance of competitor coupons, Fuelperks, and discounted and free pharmacy prescriptions.
Borella said the pricing changes should be viewed as part of the company’s overall efforts to improve the shopping experience. “We continue to offer the highest quality produce, meat, seafood and prepared foods at competitive everyday prices,” he said. “Our objective is to improve the value we provide to customers while keeping our focus on being the best food, drug and fuel retailer in our markets.”
Founded in 1931, Giant Eagle Inc. operates 229 supermarkets and 187 fuel and convenience stores throughout western Pennsylvania, Ohio, northern West Virginia and Maryland.